Goal tracking can help you stay focused on your most important metrics.
For example, imagine you want to understand more about how many users are signing up for your product demo, and why they're doing so. You can set up a goal in the Trymata product analytics suite to track the number of demo signups.
Then, as data is collected from your live website traffic, you'll get to see extensive anonymized information on the users signing up versus those who aren't. You can identify returning users and new users, learn what geographic locations they are in, what actions and navigational pathways they took to arrive at the goal, and so much more.
By tracking goals, you can take informed decisions that will increase your conversation rates.
Goal tracking & usability testing
If you're doing usability testing with Trymata, the goals feature is a powerful tool for ensuring that your research leads directly to improved web performance.
In the product analytics suite, set up a goal around the user journey that you're testing. Ideally, you'll want to already have some goal data collected before running your test. This will allow you to set a baseline goal performance that you can compare to later.
Once you've run your usability tests and updated designs based on the feedback you got, make note of the date that your updates went live. Using that date, you can easily observe the difference in your conversion targets before and after.
Ensuring privacy compliance
Trymata both respects visitors’ privacy preferences and protects private user information, while still providing you access to valuable data about user behavior and page performance. We are GDPR compliant, and have always prioritized data anonymization.