Moderated testing is an incredible method to enhance your website’s user experience. When your website doesn’t align with your customers’ expectations and preferences, it becomes difficult to increase sales. You can increase your number of loyal customers by offering a positive experience with your website. A well-designed website will define the customer journeys from the time they landed on the platform till they purchase. In this article, we will learn how moderated testing will help you improve the design of your website.
1. Ask specific questions
Moderated testing enables you to interview your participants. These candidates are the actual users, who will help you identify the problems with your website design. You can plan a set of questions and ask the participants how they feel about your website. For instance, you can ask them about navigation, responsiveness, and missing elements.
2. Clarify instructions
This testing procedure also includes a live test wherein you can ask your participator to perform some actions. For instance, you can ask them to navigate through pages, locate call-to-action, or find a specific product. However, if your candidate cannot understand the instructions, they can instantly ask the moderator and complete the task. However, with the unmoderated testing process, you have to wait for the participant to complete the test before you can see the results. Consequently, the results won’t be accurate.
3. Create personas
When you conduct moderated testing, you can take an introductory interview with each candidate and create different personas. Customer personas are essential for diverse experiences. The audience on your website may have different preferences, needs, likings, and tastes. They may be using different devices such as laptops, tablets, or mobile. Offering the same website design for every user is not effective. You need to offer a personalized experience to gain loyal customers.
4. Simplify navigation
While conducting the test, you can ask your participant to perform various tasks. For instance, ask them to navigate through different pages and see how much time they take. If navigation on your website is difficult for new users, you can find it out through moderated testing.
5. Identify missing elements
Sometimes, your website may be missing some important elements that your competitors are offering to improve their user experience. While conducting a moderated test, you can identify the elements that are missing such as a call to action, contact form, or maybe a payment option.
6. Generate new ideas
When you talk with different candidates, you will come across numerous ideas to enhance your website design. A participant will navigate through your website as an actual user. Keep in mind that the candidate uses multiple websites. You can ask for their feedback and write down the ideas they bring to the table.
Moderated testing is a procedure with numerous different steps and benefits. Among those benefits, the most common and effective are the user behavior and design of your website. The best part about these sessions is that you are always there to assist your candidate while they perform the test. This will help you generate accurate results to boost your website’s design.
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